Sara was able to very quickly enter into our culture and understand this is what this team really wants to provide from their heart for people.
Nicholas Collura, Director of Spiritual Care, Redeemer Hospice
Our team's experience working with Sara was one of such support, such concrete practical help, and such creativity that it allowed us actually to transform this vague and nebulous idea that we had into something real and concrete.
This East Coast hospital’s hospice organization frontline staff saw needs that troubled them: Their family hospice caregivers were emotionally unprepared for what was ahead of them; had a hard time making the conceptual transition from curative to comfort care; and needed support not just in taking care of loved one, but also of themselves.
We started by conducting depth interviews with hospice caregivers who weren’t at peace with how things had gone in their loved one’s hospice care, as well as with some who had found their hospice experience a positive one, albeit during a terrible time.
We learned what would have made the difference. We then devised a unified, accessible, and compelling set of interventions that put caregivers in the driver’s seat to stay in better touch with how they were feeling and managing, what their emerging questions were, and what support they needed to ask for.
We created and designed “The Caregiver’s Compass,” a large refrigerator magnet that helped family caregivers continue to internalize the unfamiliar model that hospice may represent; identity their own needs for self-care; and learn to draw on real help from both their personal networks and hospice staff.
If you’re searching for a way to embody the solution to your audience’s unmet need, let’s talk!